Creating something that looks like a strategy has never been easier. Creating one that actually works is a different problem.
Progress stalls in stakeholder gridlock, in endless discovery, in the gap between strategy and something real. Better tooling didn't fix that.

Twenty years across the full product design stack, from research and strategy through interaction design and execution. Robert has worked with early-stage startups, in-house product teams, and large organizations across healthcare, media, and fintech, taking projects from 0 to 1 pilots through to enterprise-scale systems.
Sens Creative is selectively open to new engagements. If you think there's a fit, get in touch.