Digital Product Strategy / Design / Development

About Sens Creative

Sens Creative is a multi-disciplinary, digital product strategy and experience design studio lead by Robert Sens – a seasoned product designer with expertise in human-centered product development. We balance design thinking with design craft in order to guide our clients toward strategic product decisions that make an impact on their users, their business and their brand.


Design Thinking + Design Craft

Research

Strategy

Design

Development

About Robert Sens

Robert Sens is a full-stack User Experience & Interaction Design Leader with expertise in Digital Product Design, User Research, Experience Design (UX), Interface Design (UI), Art Direction, Branding, Visual Design, and Development. His cross-disciplinary background and expertise allows for full lifecycle project facilitation – from definition, planning, discovery, and research, through ideation, iterative design, development and launch.

Our Approach


Our approach to product development and design is a flexible, collaborative, and iterative two-phase process. Throughout a project lifecycle, these two phases often overlap as we collaborate with both users and stakeholders to understand what we should build, and why – then how we should build it, and why. Facilitating team alignment, inclusion and decision making via continous collaboration and open dialogue is the glue that brings these two phases together.

Design Strategy (What should we build? Why?)

Plan

  • Meet with stakeholders & users
  • Understand business objectives & KPI's
  • Extract & analyze existing data
  • Develop a project plan & timeline

Discover

  • Analyze market trends
  • Understand competitive landscape
  • Identify viable user communities
  • Observe user behavior & pain points

Define

  • Analyze data & research findings
  • Identify pockets of opportunity
  • Define a vision, goals & ideal outcome
  • Develop a roadmap & key milestones

Design Execution (How should we build it? Why?)

Ideate

  • Collaborate to generate tactics & ideas
  • Ideate using “How might we” scenarios
  • Identify concepts that activate vision
  • Sketch to define & refine ideas

Validate

  • Build prototypes
  • Test concepts with potential users
  • Synthesize & analyze findings
  • Iterate approaches – test & repeat

Implement

  • Define system & key interactions
  • Experience, interface & visual design
  • Partner with development team
  • Launch & monitor

Our Work


A few projects that we are excited to share with the world – see more of our team's thinking on Behance.

  • All
  • Product Design
  • Visual Design
  • Case Studies
Reserve Android App, UX & Design
Reserve.com Responsive Website, UX & Design
CNBC Prime Launch Campaign, Design & Development
Reserve Check Splitting App Feature, UX & Design
Finance Firm Responsive Website Architecture, UX & Design
Designing a Chatbot Case Study: UX & Interaction Design
Conceptual Design Application Case Study: UX & Interaction Design
User Onboarding & Account Creation Case Study: UX & Interaction Design
Various Clients Logo Design & Illustrations
Various Clients Presentation Design & Development
Finance Firm Branding & Corporate Visual Identity
NopSec.com Responsive Website, UX & Design

Our (Flexible) Toolkit


Our design process is fluid, never static. A wide array of tools and techniques can be activated throughout a project based on the needs, requirements, constraints, and trajectory at a given time. Listed below are just a few of the tools and techniques we utilize to collect and understand information, generate ideas, structure findings, design, test and implement solutions.

Discovery


  • Contextual Observation
  • Interviews & Collaboration
  • Opportunity Canvas Definition
  • Generative Ideation Exercises
  • User Journeys & Empathy Maps

Definition


  • Collaborative Ideation & Design
  • System Structure & Relationships
  • Information Architecture
  • User Stories & Scenarios
  • Vision Setting & Planning

Design


  • Iterative Concept Design
  • User Testing & Synthesis
  • Stakeholder Alignment/Facilitation
  • Product Roadmap & Sequencing
  • Development & Launch

+ Many More...

A few brands that we have worked with:


Connect With Us


Send us a message or find and follow us on social media using the links below.